BEIJING, 19 April, 2008 – In a blast of Passion Orange, Ford proudly revealed its all-new global small car – the Ford Fiesta – today as a vibrant five-door hatch. The all-new Ford Fiesta has been reinvented for a new generation of customers.
Designed and developed in Europe for sale in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the all-new Fiesta is the first major product of Ford’s new global product development process.
The all-new Ford Fiesta's dynamic character is accentuated by its bold kinetic design. Its distinct character is further accentuated with major strides in craftsmanship, quality of materials and product choice while continuing to represent Ford Fiesta’s traditional strengths of practicality, value for money, agility and safety.
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