Vauxhall Insignia: Dynamic Design & Advanced Technology
Luton, Beds - With its groundbreaking design and sophisticated technology, the new Insignia takes Vauxhall’s new-found design language to another level. The premium styling of the new five-seater - initially available in hatchback and saloon guise – clearly defines Vauxhall’s philosophy of making advanced technology and attractive design affordable.
The Insignia boasts a flowing, powerful silhouette with a coupe-like roofline. The body’s sculpted shape is accented by sweeping front and rear light designs and enhanced by a bold radiator grille with a new-look Vauxhall emblem. A distinctive “blade” feature runs from behind the front wheel along the side of the car, further emphasising its taut and rakish lines.
“We’ve re-defined our design vocabulary,” says Mark Adams, Vice President Design, GM Europe. “The Insignia is muscular, but lithe and curvaceous. Our aim was to develop a confident look which reinforced the car’s superb driving dynamics, but also one that made it clear that this was a premium product, albeit still at a highly competitive price in its class.”
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