HMA earns top spot for 'Big Duh' ~ Auto Guru India - Junction of News, Auto Reviews, Advice

Apr 1, 2008

HMA earns top spot for 'Big Duh'

Hyundai Motor America (HMA) earned the highest ranking for consumer recall with its “Big Duh” year-end sales event advertising spots according to IAG Research, the TV ad effectiveness and program engagement company. IAG ranked auto commercials that viewers remembered most and liked best from November 1, 2007, to January 26, 2008.

“Recall is one of the most important indicators of a campaign’s effectiveness,” said Joel Ewanick, vice president of Marketing for Hyundai Motor America. “This campaign is friendly, approachable and pokes fun at traditional car sales event advertising, which are all characteristics that contributed to its success.”

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