Bentley Motors appoints new dealer partner in Sweden ~ Auto Guru India - Junction of News, Auto Reviews, Advice

Apr 1, 2008

Bentley Motors appoints new dealer partner in Sweden


Berlin, Stockholm - Bentley Motors is pleased to announce the appointment of Callisma AB as new authorized Bentley dealer in Sweden. After a successful partnership with Volkswagen Group Sverige for 5 years, the Bentley business will be handed over on 1 April.

In the autumn of 2003, Bentley Stockholm opened its showroom on Strandv√§gen in Stockholm’s city centre. Since then, the Bentley brand has seen a continuous growth in the Swedish market, attracting the interest and appreciation of the press and public alike. Since its opening, more than 100 new Bentleys have been delivered by Bentley Stockholm.

Volkswagen Group Sverige, which was the authorized dealer for the British brand in Sweden, will hand over its responsibility to the new company Callisma AB which is a joint venture between the Swedish Callisma Holding AB and the Danish MLA-Gruppen A/S. Callisma is official sole dealer of Koenigsegg in Sweden, France and Monaco and MLA-Gruppen is the official sole dealer of Bentley, Lamborghini, Lotus and Lexus and also responsible for the Porsche Import in Denmark.

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