GM celebrates 100th birthday by launching ‘100 Hour Promotion’ campaign ~ Auto Guru India - Junction of News, Auto Reviews, Advice

May 22, 2008

GM celebrates 100th birthday by launching ‘100 Hour Promotion’ campaign

Dubai, United Arab Emirates - General Motors (GM) is starting its 100th birthday celebrations early by launching a special ‘100 Hour Promotion’ for car buyers in the United Arab Emirates. The campaign, which gets underway this Thursday, 22nd May, will make it even more affordable for customers to own a GM vehicle.

Available across the UAE, the campaign will reward customers who buy a new Chevrolet, Cadillac, GMC or HUMMER with up to AED 10,000. The amount offered can then be put towards either the cost of the trade-in, an extended warranty, a three years/60,000 km service contract, vehicle accessories or the car insurance.

The exact figure on offer depends on the model - buyers of the popular full-size SUVs, the Chevrolet Tahoe and Suburban, and GMC Yukon and Yukon XL, will benefit from the top amount of AED 10,000. The renowned Chevrolet Caprice, the just-launched GMC Terrain, and the award-winning Cadillac CTS are just a few of the huge range of models that will be more affordable to buyers over the 100 hours.

Already celebrating a great start to 2008, with year-on-year sales up by 35% in the Emirates, GM’s dealers - Al Ghandi Auto, Bin Hamoodah and Liberty Automobiles - will all be participating in the ‘100 Hour promotion’.

General Motors will celebrate its 100th birthday on 16th September 2008 and this unique ‘100 Hour Promotion’ is just one of the many exciting events and initiatives that will be taking place throughout the year, under the banner of GMnext, to mark this special occasion.

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