The results of the recently published “J.D. Power and Associates 2008 Initial Quality Survey” are clear: Audi is the most improved carmaker in terms of initial product quality, climbing 16 places to number 10.
“An important quality driver for us is the dialogue with our customers. We incorporate their wishes and suggestions into the early phases of vehicle development,” says Johan de Nysschen, Executive Vice President of Audi of America. “But we want to set the bar even higher in the future,” he adds.
The quality study by J.D. Power, an American market research company, is considered by the automotive industry to be a benchmark for new car quality in the first 90 days. In addition to objective reliability, the survey also focuses on the subjective impressions of new car customers.
Source:Infibeam.com
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