Audi is continuing on its course of worldwide growth and has founded its own sales company in Taiwan – just as it has in markets such as Canada, Australia and Korea. Audi Taiwan Limited will begin operations in February 2009 with ambitious goals: The number of cars delivered to customers in Taiwan is to be more than doubled by 2015.
“We see great potential for our fascinating products in this dynamic growth region,” says Peter Schwarzenbauer, Member of the Board of Management of AUDI AG responsible for Marketing and Sales. “With a highly qualified and motivated Audi team, we will offer our customers an exclusive brand experience in Taiwan.”
The premium manufacturer from Ingolstadt has been represented on the Taiwanese market by an independent importer for over 20 years now. Approximately 1,900 Audi vehicles were delivered to customers in Taiwan in 2007. Audi has set ambitious goals for itself in the future and is now getting ready to reach them with its own sales company. The brand with the four rings wants to more than double its sales figures in Taiwan – and establish itself as the most attractive premium manufacturer by 2015.
“Our cars are very popular with customers in Taiwan, who have a high appreciation of design and technology. We will significantly expand our model range here,” says André Konsbruck, Head of Sales Overseas. Audi will be introducing four new models on the Taiwanese market in 2009 – including the recently presented Audi Q5 and the Audi R8 sports car.
In addition, Audi is investing heavily in its dealership and service network. The brand with premium service wants to be the customer satisfaction leader and the most attractive employer in Taiwan as well. Eleven exclusive new dealerships will be opening in the coming years on this Asian growth market; three new Audi dealers are planned in the metropolis of Taipei alone.
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