Bernard Lapasset, Chairman of the French Rugby Federation (FFR), Michel Gornet, Executive Vice President of Renault and leader of Market Area France and Jacques Chauvet, Senior Vice-President, Market Area France at Renault, signed a partnership agreement on January 10, 2008.
• Under the terms of the agreement, Renault becomes an official partner of the FFR and the French national team for five years.
• Renault’s vehicles, from Twingo to Vel Satis, will then becom official vehicles of the French National Team.
On January 10, 2008, Bernard Lapasset, Chairman of the French Rugby Federation (FFR), Michel Gornet, Executive Vice President of Renault and leader of Market Area France and Jacques Chauvet, Marketing Director France for Renault signed a partnership agreement at the Renault headquarters in Boulogne-Billancourt.
The agreement covers home matches by the French team, games in the Six Nations Championship, and test matches.
Renault chose to support rugby because the spirit of this sport closely matches the values of the Renault brand. The partnership with the French Rugby Federation and the national team reinforces Renault's new brand identity, which aims to be human, reliable and enthusiastic.
Renault is the top-selling brand in its home country with a dealer network of 5,000 sales and after-sales outlets, the largest in France. This partnership with the French Rugby Federation is true to the Renault tradition of building close relationships with customers.
Renault will pursue its policy of fostering local partnerships and continue to support the French rugby sector.
With this partnership, Renault – already a key player in Formula 1 motor racing – is stepping up its commitment to sports and confirming its enthusiasm and appetite for challenge.
Together with all its customers, Renault is proud to be supporting the French national rugby squad.
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