User Experience at Gains New Heights With Unified Product Search! ~ Auto Guru India - Junction of News, Auto Reviews, Advice

Jan 22, 2010

User Experience at Gains New Heights With Unified Product Search!

Online Shopping once again proves its dedication and commitment in providing the best user experience to their customers. Infibeam has been known for their innovative navigation experience that helped customers discover new products. Infibeam's user interface provides the most unparalleled and smooth shopping experience amongst all eCommerce sites in India.

Today, has launched a unified site product engine, a result of Infibeam's in house research and development. Speaking about the launch Mr. Vishal Mehta, CEO of said "In line with our philosophy of continuous innovation, we have launched a new product search that provides the best experience for both search and discovery on more than 45 lac products including Books, Movies, Electronics, Gifts and Automobiles. The text search will help customers to quickly get to a product while the navigation will aid in discovery. The site navigation feature also smoothly blends with text search."

A customer looking for mobile phone with Bluetooth & Camera in the price range of Rs. 10,000 can use the specific navigation widgets for features and pricing to identify suitable models and narrow further using other criteria such as make, color etc. This kind of an experience where a customer can identify a product to buy based on some fuzzy requirements is called as discovery.

Customers can also start from text search and then filter the search results using widgets. Likewise, customers can also search within specific product categories. The main search results page is also heavier on content with product images, product description and user options to buy / add to wish list accompanying each item.

Those who manage or visit eCommerce sites on a regular basis can fully apprehend the importance of this indigenous development at If you are used to online eCommerce sites, just visit, make a search, and find out the difference for yourself.

About owns and operates an e-commerce retail portal as well as customized products portal The company also provides e-commerce and interactive marketing services to brands, retailers and media companies in India and internationally.

The company's technology services include e-commerce engine with a set of configurable features and functions that enables Web store functionality, such as product presentation, merchandising, shopping cart, and checkout. It also offers Web store management tools to manage the Web stores administration, product and catalog content, and reporting; Web infrastructure and managed hosting; order management and processing; and reporting and analytics services.

In addition, the company provides fulfillment services, customer care services, interactive marketing services, and online advertising and design services. was founded in 2007 and is headquartered in Ahmedabad, Gujarat.

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