Introducing Infibeam Pi - India's First eBook Reader ~ Auto Guru India - Junction of News, Auto Reviews, Advice

Jan 28, 2010

Introducing Infibeam Pi - India's First eBook Reader

Infibeam is India's biggest online bookstore with a selection of more than 40 lac books and 1 lac plus eBooks. Today, has unveiled India's very own ebook reader "Pi". The launch of Pi follows a series of launches from that included a Piunified product search and an eBooks store. With its own reading device Pi, Infibeam hopes to change the reading style of book lovers in India for good.

Speaking on the future of Infibeam Pi, Mr. Vishal Mehta, CEO & Founder, said, " has always believed in listening to customers. Many of our customers wanted eBooks and we recently launched an eBook store with selection of more than 1 lac titles for instant downloads. Today, we are proud to introduce Pi, India's first reading device. With Pi, we've focused on the most important features for an eBook reader which includes readability, low cost, lightweight, local language support and the ability to listen to music while reading. We will continue to upgrade features on Pi and on expanding our eBooks selection. We are working towards a future where newspapers, magazines, books from local publishers, digital content in regional languages, textbooks, education material and more will be available on Pi."

Infibeam Pi is small, sleek, and lightweight with 10 mm thickness and a weight of just 180 gm. With the 6" E Ink (R) display, reading an eBook on Pi, gives the reader an experience akin to the one while reading a paper book. The 8-level gray scale with no backlit display provides a glare-free reading experience everywhere. The device can store up to 500 standard ebooks in its internal memory of 512MB and also has a SD card memory expansion slot that supports cards upto 4GB. Pi comes with useful features such as bookmarking, horizontal & vertical views and the most important one i.e. support for most Indian official languages. Users also have the option to upload their own content such as documents to Pi from their PC through a USB cable and read them anywhere. One can also choose between four different font sizes and the content will auto-scale to fit the screen. Ability to listen to music and games such as Sudoku provide additional value for money.

Pi has an introductory pre-order price of Rs. 9,999/- with a booking amount of Rs. 999/-. The devices will start shipping on 22nd February. The sales package includes Pi Reading Device, micro-USB 2.0 Cable, AC Adapter, Quick Start Guide and Earphones. User Manual, Quick Start Guide and sample eBooks are available in digital form on the device. will also provide a 1-year exclusive warranty and support for the eBook reader. Most ebook readers available in Indian market have to be imported and come with the hassles of custom clearances and lack of support. With Pi, people can take advantage of the hassle-free buying experience on and be assured of great customer service.

Buying eBooks will not only help save money, but will also save some trees and preserve our green earth. Pre-order your Pi today at a booking amount of Rs. 999/-.

About owns and operates an e-commerce retail portal as well as customized products portal The company also provides e-commerce and interactive marketing services to brands, retailers and media companies in India and internationally.

The company's technology services include e-commerce engine with a set of configurable features that enables Web store functionality, such as product presentation, merchandising, shopping cart, and checkout. It also offers Web store management tools to manage the Web stores administration, product and catalog content, and reporting; Web infrastructure and managed hosting; order management and processing; and reporting and analytics services.

In addition, the company provides fulfilment services, customer care services, interactive marketing services, online advertising and design services. was founded in 2007 and is headquartered in Ahmedabad, Gujarat.

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