Products from the homeland invoke a sense of nostalgia for Non Resident Indians that are separated by distances from their loved ones. Infibeam embarks on international expansion by launching a website Infibeam.us to cater to the Indians living abroad in US & Canada. The website will offer products from retailers in India for sale in the US & Canada.
Speaking on the launch, CEO and Founder, Infibeam.com. Mr. Vishal Mehta said, "For Indians living abroad, receiving products from India at your doorstep is indeed a delight. In a bid to cater to our shoppers in the US & Canada, we have embarked on Infibeam.us in time for the Rakhi season". He added, "The website will carry the best Indian brands in lifestyle categories. We will continue to expand the selection by adding more product categories starting with Books, Movies & Music."
Many Indian retailers, publishers and distributors who wish to have their products sold in the US will use Infibeam.us platform and fulfillment services. The new site already carries a great selection of products in Apparel & Accessories, Beauty, Titan & Fastrack Watches, Jewelry etc. Customers can now shop for authentic religion and spirituality products, traditional Indian clothing, handicrafts created by local artisans, decorative home furnishings that add an Indian touch to the interiors, ethnic gifts that emanate an Indian aura and get them shipped directly to their addresses in US. The website launch comes right in time for upcoming Rakhi festival and will carry rakhis and festival gifts as well. The product selection on the new website will soon be expanded to include more product categories like Books, Movies & Music, Home appliances & Kitchenware etc...
Infibeam.us targeted at residents from the US and Canada is a novel idea and with this launch, Infibeam becomes one of the first Indian retail brand which is now global.
Infibeam.com owns and operates an e-commerce retail portal www.infibeam.com as well as customized products portal www.picsquare.com. The company also provides e-commerce and interactive marketing services to brands, retailers and media companies in India and internationally.
The company's technology services include e-commerce engine with a set of configurable features and functions that enables Web store functionality, such as product presentation, merchandising, shopping cart, and checkout. It also offers Web store management tools to manage the Web stores administration, product and catalog content, and reporting; Web infrastructure and managed hosting; order management and processing; and reporting and analytics services.
In addition, the company provides fulfillment services, customer care services, interactive marketing services, online advertising and design services. Infibeam.com was founded in 2007 and is headquartered in Ahmedabad, Gujarat.
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