Infibeam Launches Used Books Option To The Bookstore ~ Auto Guru India - Junction of News, Auto Reviews, Advice

Jul 9, 2010

Infibeam Launches Used Books Option To The Bookstore

Online Shopping IndiaWith over 7 million titles from diverse genres, the online book store at is indeed thriving. In the wake of rising demands for cost effective purchases, Infibeam embarks on the New, Used and Rare Books marketplace. The marketplace platform allows users to select from a wide range and buy books at lowest prices. The recent announcement of offering new, rare and used books including textbooks, makes the largest online bookstore in India.

Speaking on the launch, Mr. Vishal Mehta, CEO,, said, "The New, Rare and Used books marketplace creates genuine value for customers by bringing enhanced choice and selection at affordable prices". He added, “Avid readers are always on the look out for wide selection and best deals. In an attempt to bring a wider catalog and enticing offers, we have embarked on the used books selection. We are partnering with vendors from all over, to avail a variegated selection. Buyers may now choose the title and buy Books at incredibly low prices".

The books marketplace at is a repository for bestsellers, classics, out of print books, rare books and much more. The books selection presently carries 70 lac titles and it is bound to grow to a 100 lac titles in the near future. Besides selected vendors, any individual may register as a seller on and list their book for sale in the used books category. Buyers in turn, are assured of best quality and competent prices.

The endeavor is a significant one as selling used books online meets the needs of booksellers and business readers who want to stay up-to-date on market changes, ideal sources and insider's tips and strategies. The initiative will not only be useful for readers but also for public libraries, small business set-ups and most importantly the private enterprises and educational markets. is geared up for the new venture and is positive that the used book category will take readers and shoppers by storm.

About owns and operates an e-commerce retail portal as well as customized products portal The company also provides e-commerce and interactive marketing services to brands, retailers and media companies in India and internationally.

The company's technology services include e-commerce engine with a set of configurable features and functions that enables Web store functionality, such as product presentation, merchandising, shopping cart, and checkout. It also offers Web store management tools to manage the Web stores administration, product and catalog content, and reporting; Web infrastructure and managed hosting; order management and processing; and reporting and analytics services.

In addition, the company provides fulfillment services, customer care services, interactive marketing services, online advertising and design services. was founded in 2007 and is headquartered in Ahmedabad, Gujarat.

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