Embarks on an e-Content Platform to increase eBook selection in India ~ Auto Guru India - Junction of News, Auto Reviews, Advice

May 7, 2010 Embarks on an e-Content Platform to increase eBook selection in India

Online Digital PlatformThe conventional paper books will take a back seat as the world looks towards more environment friendly options. With eBook Readers reigning in as the latest in thing in technology for bibliophiles, there is an increased demand for Indian eBooks and other digitized content. Keeping pace with its innovation in the books world, has initiated a digital platform that will provide Indian authors and publishers an additional channel to reach out to book readers.

Speaking on the pioneering initiative, Ms. Neeru Sharma, Director, Corporate Development, said, "In January 2010, we launched an eBooks store on with a selection of 1 lac eBooks and followed it up with our green initiative - a Reading Device called Infibeam Pi. At that time, we promised our customers, that we will continue to add more eBooks, especially Indian content, in our online store. Today, we have launched a digital content platform for Indian publishers and authors to digitize their content and make it easily available to book lovers all around the world with full rights management built in". She added, "We have partnered with many publishers to increase the eBook selection via this platform".

The digital platform comprises of an automated setup for digitization of paper books and other physical content. The solution will provide digital books in various formats including pdf, epub and mobi formats. Content delivery and usage will be restricted to authorized buyers through digital rights management (DRM). The digital books will initially be sold through's eBooks store. Infibeam's digital venture will also act as a digital distribution channel for other websites, and will provide Print On Demand (POD) service as well.

Readers of Indian literature can look forward to digitized version of 'out of print books' and content in Indian languages such as Sanskrit being made available through the digital platform. Read books in an eco-friendly and a techo-friendly way - Buy an Infibeam Pi!

About owns and operates an e-commerce retail portal as well as customized products portal The company also provides e-commerce and interactive marketing services to brands, retailers and media companies in India and internationally.

The company's technology services include e-commerce engine with a set of configurable features that enables Web store functionality, such as product presentation, merchandising, shopping cart, and checkout. It also offers Web store management tools to manage the Web stores administration, product and catalog content, and reporting; Web infrastructure and managed hosting; order management and processing; and reporting and analytics services.

In addition, the company provides fulfillment services, customer care services, interactive marketing services, and online advertising and design services. was founded in 2007 and is headquartered in Ahmedabad, Gujarat.

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