Infibeam "Write A Review" Contest to Reward Unbiased Product Reviewers ~ Auto Guru India - Junction of News, Auto Reviews, Advice

Apr 27, 2010

Infibeam "Write A Review" Contest to Reward Unbiased Product Reviewers

Online Shopping has launched a one-of-a-kind "Write A Review" contest to reward and motivate the posting of online product reviews. This move once again affirms the image of as a transparent and customer-oriented e-commerce portal. hopes, by this move, to make their rich database of user input bigger. More reviews give users more power to make informed purchase decisions, because user product reviews give truer picture of a product than marketing material.

The rules and guidelines of the contest are given on the relevant web page at In short, users are required to submit brief and unbiased reviews of products they have used, and also rate the product. People who are interested in a product otherwise than as a customer, like marketers or Infibeam employees, are excluded from this contest. There would be an Infibeam Gift Voucher worth Rs. 100/- awarded to the best review submitted each day. This is an ongoing contest with daily decisions and awards.

In online e-commerce portals with a rich pool of user-based knowledge, the number of customers regretting purchase decisions is drastically low. supports better online shopping, and holding contests of user generated product reviews is a logical step to empower customers. It helps consumers proactively eliminate chances of after-purchase customer regrets, (a common feature of offline shopping) and work towards ensuring that the customer's money is used more effectively.

If reviewers respond favorably, then the contest will be of real help to the consumer community.

About owns and operates an e-commerce retail portal as well as customized products portal The company also provides e-commerce and interactive marketing services to brands, retailers and media companies in India and internationally.

The company's technology services include e-commerce engine with a set of configurable features that enables Web store functionality, such as product presentation, merchandising, shopping cart, and checkout. It also offers Web store management tools to manage the Web stores administration, product and catalog content, and reporting; Web infrastructure and managed hosting; order management and processing; and reporting and analytics services.

In addition, the company provides fulfillment services, customer care services, interactive marketing services, and online advertising and design services. was founded in 2007 and is headquartered in Ahmedabad, Gujarat.

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