Nissan Motor Co., Ltd. (NML) announced the Nissan brand officially launches today in Korea. Leading the Nissan brand expansion into Korea are the Murano premium mid-size crossover and the Rogue compact crossover. The Nissan range will be available through four showrooms in Seoul, Gyeonggi and Busan.
"The introduction of the Nissan brand in Korea represents an important part of the company's continuing focus on our global business growth," said Gilles Normand, corporate vice president in charge of the Korean market business at NML. "Korea is in fact, one of the last major global automotive markets not served by the Nissan brand, and so today has special significance for the company."
The initial lineup of Nissan models will be followed first by the Altima sedan early next year and then the high performance Nissan GT-R supercar. The Nissan brand comes to the Korean market three years after the introduction of Infiniti, the company's luxury brand.
"With the arrival of the Nissan brand to the Korean market today, we now have two distinctive brands to meet our customers' diverse needs, and we are the first Japanese automotive company to introduce both the luxury and the premium brand in the market," said Greg Phillips, President of Nissan Korea Co., Ltd. (NKL). "We're confident that the globally recognized Nissan brand will be welcomed in this new market."
In addition to the four Nissan showrooms now open, NKL schedules to open a Nissan outlet next year in Incheon as just one more sales point in a dedicated dealer network being built for the Nissan brand across the country.
Murano is available at 48.9 million won, including VAT. Rogue is offered as 2WD, 4WD Deluxe and 4WD Premium and is priced at 29.9 million won, 34.6 million won and 35.9 million won, including VAT, respectively.
Source: Infibeam.com News
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