Mahindra and Mahindra (M&M) has got into a dispute with Chrysler, this time about the front grill design about the Scorpio. Chrysler has pointed out that M&M has copied the design from the Jeep.
Some sources speculate that Chrysler could initiate legal action against M&M. This could delay the plans to launch the Scorpio in the United States
Earlier this year, the South African arm of Chrysler resisted M&M’s use of the word Jeep in some of its heritage advertising campaigns in South Africa.
It claims that it holds a trade mark to this name, but M&M says that it uses the word ‘jeep’ with a lower case ‘j’ to indicate the generic nature of this product. Currently, the Advertising Standards Authority of South Africa is looking into the issue.
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