Infibeam Upgrades the Mothers Day Gifts Section

Mothers Day is round the corner and what better way to celebrate than to zero in on the best gifts from a wide selection. Infibeam's Mother's Day gifts section now has a revamped look with new gifts, enticing offers and more. Revelers have a special reason to rejoice as Infibeam offers the best selection of gifts and easy options to send them to any destination across India.

Commenting on the exclusive and revamped gifts section, Mr. Anish Parikh, Vice President, Lifestyle, Infibeam.Com said, "The revamped selection of gifts will help shoppers choose better gifts. The wide selection is accompanied with some really enticing price tags so a shopper with a small budget will not have to think twice before zeroing in on gifts".

Though Mothers Day is predominantly a western festival, it is gaining popularity in different parts of the world. In India it is a festival much looked forward to. It is marked by special Mothers Day greeting cards and expressive gifts. Infibeam has been offering shoppers nothing but the best gifts. This Mothers Day, the catalog is even better. There are gifts ranging from cakes and sweets to eternal gifts like jewelry. Contemporary gifts like gift vouchers and customized presents also form an integral part of the gifts section.

That is not all; if you want to gift your mother, special and thoughtful gifts; there are special skin care products. Diamonds are gifts for forever and you could choose from an exclusive selection of branded diamond jewelry. There are cost effective yet elegant gifts to choose from in this all improved Mothers Day gift section.

This Mothers Day can be really special with well thought out gifts for the special and most deserving person. Log in to Infibeam.com and get nothing but the best.

http://www.infibeam.com/Mothers_Day_Gifts/

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Buildabazaar Receives Overwhelming Response from Entrepreneurs

Buildabazaar.com, Infibeam's cloud based e-commerce platform today completed 10,000th e-commerce store implementation. This is by far the largest number of stores set up on an e-commerce platform in India so far. All this within a few months of its launch and completely self service.

The Buildabazaar initiative was conceptualized with a vision to create a customer oriented retail technology platform. The self service platform comes with all the e-commerce features of product upload, promotions, accounting, analytics, payment gateway, logistics and reporting. The platform has a very wide variety of large retailers in India ranging from TheMobileStore (www.themobilestore.in), Crossword (www.crossword.in), VijaySales (www.vijaysales.com), VIP bags (shop.vipbags.com) as well as small and medium enterprises like Bookmywish, Mumbaibookstore, Netbhet, TheElementFactory and others.

Speaking on the highpoint of the initiative, Mr. Manu Midha, VP strategy and planning, Infibeam.com said, "We are happy with the way the Buildabazaar platform has shaped up. In addition to providing a self service platform to entrepreneurs, it is today one of the most reliable and consumer centric e-commerce platform". Commenting on the swift progress, he said, "It is encouraging to note that our initiative to provide an online platform for aspiring entrepreneurs has been very well received and the 10,000 stores mark stands testimony to the scalability of the platform."

The rising popularity is augmented by the fact that Buildabazaar has achieved the 10,000 store mark in a few months is very encouraging. The technical assistance offered by Buildabazaar will make the initiative grow by leaps and bounds. Butildabazaar will continue to provide powerful tools for catalog, inventory and order management. The various store managers may manage the inventories on multiple affiliate stores through a single interface.

This self service platform with all the e-commerce features is raring to go, more so after the super achievement of hitting the 10,000 store mark.

http://www.buildabazaar.com

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Well-known Cosmetics Brands Now Available on Infibeam.com

Infibeam.com (http://www.infibeam.com/) launches the beauty store, bringing in a wide range of cosmetics and beauty products online. The product range includes body care, eye care, hand care, skin care, hair care, personal care, perfumes and deodorants. Customers can now get these products delivered to them within 2 to 4 days of ordering. There are a number of gift combinations and special offers available across products.

The store houses all well known brands like Adidas, Burberry, Bvlgari, Calvin Klein, Elizabeth Arden, Giorgio Armani, Gucci, Guess, Hugo Boss, Mont Blanc, Revlon, Tommy Hilfiger and Versace. Further, more brands like StreetWear, Jovees, Shahnaz Hussain and Color Bar shall be added in a few days.

Commenting on the launch, Mr Anish Parikh, VP Lifestyle, said, "We are extremely pleased to launch the Beauty Store on Infibeam.com. Many of these brands are not too easily available in beauty shops in Tier 2 and 3 cities. We would wish to erase the problem of access to global brands by continuously introducing new and well known brands on this store."

This is in line with the overall strategy of Infibeam.com to become a preferred destination for online shopping across product categories. This is on the back of continued investment and expansion of its own logistics service which now services Delhi, Mumbai, Bangalore and Ahmedabad.

http://www.infibeam.com/Beauty/

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Infibeam Introduces Footwear Store; Log on to Buy from a Wide Range of Brands

Infibeam.com, one of the leading B2C ecommerce companies in India launched its footwear store (http://www.infibeam.com/Footwear/) with some of the best brands like Puma, Reebok, Adidas, Lotto, Lee Cooper, ID, Fila and Provogue. Further, it also houses some unique brands like Unistar and Shorty Capone which are exclusively available on Infibeam.com.

Seeing the uptake in the online shopping habits of its customers, Infibeam today launched its footwear collection with a wide range of shoes, floaters and sneakers. The store has attractive introductory discounts ranging from 10% to 61% on different brands. Further, Infibeam plans to add more collection over the next few days.

Commenting on the launch, Mr. Anish Parikh, VP, Lifestyle category, Infibeam.com said, "We are very excited on the launch of our footwear store. Over the last few months, we have seen good traction on lifestyle products including apparel, jewelry and gifts. Footwear is a logical next step. We plan to expand our categories and also would be introducing new ones soon."

This move is in line to make Infibeam.com a one stop shop for all needs of its customers at the best possible price.

http://www.infibeam.com/Footwear/

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Bharat Vijay Joins Infibeam; Bids Adieu to Yahoo! India

Infibeam.com is one of the leading B2C ecommerce company in India. The company announced the joining of Mr.Bharat Vijay as a technical advisor to work on its fast growing cloud based ecommerce platform.

Commenting on joining Infibeam, Mr. Bharat Vijay said, "I am glad and honored to be a part of the Infibeam team. As a user, I love the site and the products and have great respect for the founding team. I consider myself an old timer, some may say a pioneer in the Internet space and I look forward to contribute the best of what I have to take Infibeam to a greater level."

A graduate from University of California with honors, Mr. Bharat Vijaykumar Subramanian was one of the early employees of Yahoo! Inc in California having built and participated in the technology and innovation that led to Yahoo! having millions of users per day. He built Yahoo's first ad server and their data analytics platform. Previously he was the founding CEO of Yahoo! and then Amazon India creating strong product development centers for both companies. Later, he became the CTO of UGenie which built the largest bookshelf application on Facebook with millions of users which was later acquired by Lulu.com.

Commenting on welcoming Mr. Bharat Vijay, Mr. Vijay Subramanian, CIO, Infibeam.com said, "We are honored to have Bharat Vijay onboard and look forward to having his skills and experience help us enhance our technology systems and take Infibeam to an entirely new level in the eCommerce industry."

Today, Infibeam.com offers its technology and supply chain infrastructure to some of the largest retailers and brands. Recently, the company opened up its ecommerce platform Buildabazaar (www.buildabazaar.com) for entrepreneurs to setup an online ecommerce store under their own brand name within a few minutes. Users can take any digital product catalog from Infibeam and also upload their own products. In less than ten weeks since the launch of Buildabazaar, the company announced a new store being created every ten minutes.

http://www.infibeam.com/

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Send Christmas Gifts to Your Loved Ones & Make Celebrations Merrier

Infibeam has introduced a wide range of wonderful gifts for this festive season. Infibeam's Christmas gift store promises to provide the best selection of products at the lowest prices.

The online Christmas gift store has everything that a festival shopper can think of. It carries an array of gifts ranging from Christmas wine, cakes, chocolates and candles to a tall Christmas tree. The store has handpicked combinations of gifts with flowers, cakes and chocolates, which would fit the wallet of all and look rich while being presented.

Commenting on introducing the festive range of products, Mr. Anish Parikh, Vice President, Category Management, Infibeam.com, said, "We are excited to offer the new range of products specially introduced for the festive occasion. The widest range of selection of products has been put up on the store for our customers to spend on the variety of gifts for friends and family at the best prices. We look forward to delight our customers with a wonderful gifting experience this Christmas. Not to wait to make the most of the 10% early bird discount on the Christmas Store along with the least price benefit"

Infibeam plans to enhance its product catalogue with the widest range of gifting products for different occasions round the year. Merry Christmas and a prosperous New Year!

http://www.infibeam.com/Christmas_Gifts/

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Infibeam Launches ABP Shopping, Makes Bengali Books Available Online

Infibeam powers the official online shopping store of ABP, bringing in a wide range of literary work especially in Bengali language, making it available all across the country. It is a very unique initiative, bringing a large set of unique selection of Bengali books online.

Commenting on powering ABP shopping, Mr. Sachin Oswal, Co-Founder and COO, Infibeam.com said, Getting ABP online is a significant milestone for the e-commerce industry in India as it specifically caters to making that genre of literature available which is not easy to find and procure. Their conviction strengthens the prevalence & authority of the platform we have built".

Mr. Kaushik Banerjee. Vice President at ABP & ABP Digital commented saying "One of our focus areas and strength for the time to come is going to be on our E- commerce initiatives in order to get consumed in our digital bouquet. We are happy to partner with Infibeam to make a large set of unique selection of Bengali books just a click away for our valued customers"

Mr. Sachin Vashishta Head, Business Development, Sales & ECom, ABP Digital, commented saying, "We chose Infibeam.com for it being the biggest player in e-Retailing; banking on their vast experience in online shopping for the past 4 years with the largest selection of books. They have provided a great platform and we look forward to growing this line of business."

Infibeam plans to add on more languages and range of books on the platform and make maximum authors, publications and genres of literature available on the site. Infibeam successfully runs Crossword (http://www.crossword.in/) and is a host to many other bookstores on its e-commerce platform.

http://shopping.anandabazar.com/Books/

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Be A Part of National Advertisement Campaign; Join Infibeam Ad-vent Contest

After a huge success with IIMA organized "Kings of Advertisements" where students from B-schools across India create video advertisements and compete for top spot, Infibeam today announced the start of "The Ad-vent" contest, making participation open for all, and not restricting participants.

Aspiring artists may now make short advertisements using ideas & scripts provided by The Viral Fever, a young Creative Agency for Digital Marketing & Branded Entertainment. The participants may also come up with their own script. The winning entry will get telecast coverage on Television nationally and winning artist will receive cash prize.

Commenting on the event, Mr. Manu Midha, VP, Infibeam.com said, "We are very glad to see the amazing response of the entries received from artists and look forward to some wonderful piece of work from one and all".

"In the age of YouTube, when every consumer can act as a creator, there is nothing better than to open our eyes to, consumers' interpretation of our Brand Story. We are kicked to collaborate with infibeam, who like us, believe in such Creative Experiments. It doesn't get better than this. The viewer becomes the creator!!" said, Mr. Arunabh Kumar, who calls himself the Creative Experiment Officer (CEO) at The Viral Fever.

The thought behind reaching out to people for advertisements is to work with aspiring artists and provide a platform to have their creative work visible on national television. To date, the company has not done any mass media branding and this initiative is a huge bet to have work of aspiring artists showcase on mass media. Infibeam has always tried using such innovative ways of engaging with its customers and using technology for creating new opportunities. Recently, Infibeam was ranked amongst the top ecommerce sites in using social media to reach out to people. This sort of a 'Campaign for a Campaign' is a first by any Brand in any category in India.

Participants can view the rules of the contest here - www.infibeam.com/static/advent.html and are required to send their entries to advent@infibeam.com by 25th of November 2011. They may also upload the video on Youtube and send the corresponding link to us by email.

http://www.infibeam.com/static/advent.html

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Infibeam Sponsors Confluence 2011, An International B-School Fest

India's leading shopping portal Infibeam.com is happy to be associated with IIMA's Confluence 2011, an international B-school fest in Asia Pacific, held between 25-27th November, 2011. Infibeam has been one of the prominent recruiters at IIM Ahmedabad in the past couple of years and is proud to be associated with Confluence 2011.

The competition to be held is known as the 'Kings of Advertisement'. It is an advertising and marketing contest. The main theme of the contest is "Fostering Change, Championing Excellence." Confluence is the largest B-school meet in India and attracts participants from across the world. It provides a platform for budding managers of tomorrow to apply their skills in different competitions and case contests, designed to challenge the brightest minds in the world.

The participation will be in teams, comprising 2-3 students, who will have to submit short advertisements for Infibeam and follow up with submitting the complete Integrated Marketing and Communication plan for Infibeam in Round 2. The initiative will prove beneficial for Infibeam, a pioneer in providing innovative solutions in the ecommerce platform.

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Infibeam Sponsors Advertising Event at IIMA Confluence 2011

Infibeam, one of the major recruiters at IIM Ahmedabad in the past couple of years and is proud to associate itself with Confluence 2011, through the competition 'Kings of Advertisement', an advertising and marketing contest. The theme of Confluence this year is "Fostering Change, Championing Excellence."

Confluence is the largest B-school meet in India and draws participants from all over the world, providing a platform for budding managers of tomorrow to apply their skills in various competitions and case contests designed to challenge the brightest minds in the world.

'Kings of Advertisment' is a unique event where the participating students are required to submit short advertisements for Infibeam and follow up with submitting the complete Integrated Marketing and Communication plan for Infibeam in Round 2.

Commenting on the sponsorship, Mr. Manu Midha, IIM-A alumnus and VP Strategy and Planning, Infibeam.com said, "Infibeam today offers the biggest online retail selection, most attractive pricing and cash on delivery in India. We are excited to have the biggest
upcoming talents come up with advertisements and get this message across to the masses".

Excited of the upcoming event, Mohammad Salman Sunny, student coordinator said, "We are very eager to present 'Kings of Advertisement' to the student community and already have huge number of participants for this event. Furthermore, Infibeam may go live with student created advertisement on mass media channels which is a huge draw for the competition. We thank Infibeam to support us with such an amazing opportunity and platform".

Infibeam continues to attract the best talent and build its relationship with top colleges of the country. Recently, Infibeam opened up its technology platform for small retailers and individuals to create their own online store without any upfront investment and self service (www.buildabazar.com). The company already has more than 2200 stores live in less than six weeks of launch. With such large retail selection coming online, Infibeam is encouraging change by allowing buyers to discover and shop online.

http://www.infibeam.com/

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