Infibeam Launches ABP Shopping, Makes Bengali Books Available Online

Infibeam powers the official online shopping store of ABP, bringing in a wide range of literary work especially in Bengali language, making it available all across the country. It is a very unique initiative, bringing a large set of unique selection of Bengali books online.

Commenting on powering ABP shopping, Mr. Sachin Oswal, Co-Founder and COO, Infibeam.com said, Getting ABP online is a significant milestone for the e-commerce industry in India as it specifically caters to making that genre of literature available which is not easy to find and procure. Their conviction strengthens the prevalence & authority of the platform we have built".

Mr. Kaushik Banerjee. Vice President at ABP & ABP Digital commented saying "One of our focus areas and strength for the time to come is going to be on our E- commerce initiatives in order to get consumed in our digital bouquet. We are happy to partner with Infibeam to make a large set of unique selection of Bengali books just a click away for our valued customers"

Mr. Sachin Vashishta Head, Business Development, Sales & ECom, ABP Digital, commented saying, "We chose Infibeam.com for it being the biggest player in e-Retailing; banking on their vast experience in online shopping for the past 4 years with the largest selection of books. They have provided a great platform and we look forward to growing this line of business."

Infibeam plans to add on more languages and range of books on the platform and make maximum authors, publications and genres of literature available on the site. Infibeam successfully runs Crossword (http://www.crossword.in/) and is a host to many other bookstores on its e-commerce platform.

http://shopping.anandabazar.com/Books/

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Be A Part of National Advertisement Campaign; Join Infibeam Ad-vent Contest

After a huge success with IIMA organized "Kings of Advertisements" where students from B-schools across India create video advertisements and compete for top spot, Infibeam today announced the start of "The Ad-vent" contest, making participation open for all, and not restricting participants.

Aspiring artists may now make short advertisements using ideas & scripts provided by The Viral Fever, a young Creative Agency for Digital Marketing & Branded Entertainment. The participants may also come up with their own script. The winning entry will get telecast coverage on Television nationally and winning artist will receive cash prize.

Commenting on the event, Mr. Manu Midha, VP, Infibeam.com said, "We are very glad to see the amazing response of the entries received from artists and look forward to some wonderful piece of work from one and all".

"In the age of YouTube, when every consumer can act as a creator, there is nothing better than to open our eyes to, consumers' interpretation of our Brand Story. We are kicked to collaborate with infibeam, who like us, believe in such Creative Experiments. It doesn't get better than this. The viewer becomes the creator!!" said, Mr. Arunabh Kumar, who calls himself the Creative Experiment Officer (CEO) at The Viral Fever.

The thought behind reaching out to people for advertisements is to work with aspiring artists and provide a platform to have their creative work visible on national television. To date, the company has not done any mass media branding and this initiative is a huge bet to have work of aspiring artists showcase on mass media. Infibeam has always tried using such innovative ways of engaging with its customers and using technology for creating new opportunities. Recently, Infibeam was ranked amongst the top ecommerce sites in using social media to reach out to people. This sort of a 'Campaign for a Campaign' is a first by any Brand in any category in India.

Participants can view the rules of the contest here - www.infibeam.com/static/advent.html and are required to send their entries to advent@infibeam.com by 25th of November 2011. They may also upload the video on Youtube and send the corresponding link to us by email.

http://www.infibeam.com/static/advent.html

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Infibeam Sponsors Confluence 2011, An International B-School Fest

India's leading shopping portal Infibeam.com is happy to be associated with IIMA's Confluence 2011, an international B-school fest in Asia Pacific, held between 25-27th November, 2011. Infibeam has been one of the prominent recruiters at IIM Ahmedabad in the past couple of years and is proud to be associated with Confluence 2011.

The competition to be held is known as the 'Kings of Advertisement'. It is an advertising and marketing contest. The main theme of the contest is "Fostering Change, Championing Excellence." Confluence is the largest B-school meet in India and attracts participants from across the world. It provides a platform for budding managers of tomorrow to apply their skills in different competitions and case contests, designed to challenge the brightest minds in the world.

The participation will be in teams, comprising 2-3 students, who will have to submit short advertisements for Infibeam and follow up with submitting the complete Integrated Marketing and Communication plan for Infibeam in Round 2. The initiative will prove beneficial for Infibeam, a pioneer in providing innovative solutions in the ecommerce platform.

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Infibeam Sponsors Advertising Event at IIMA Confluence 2011

Infibeam, one of the major recruiters at IIM Ahmedabad in the past couple of years and is proud to associate itself with Confluence 2011, through the competition 'Kings of Advertisement', an advertising and marketing contest. The theme of Confluence this year is "Fostering Change, Championing Excellence."

Confluence is the largest B-school meet in India and draws participants from all over the world, providing a platform for budding managers of tomorrow to apply their skills in various competitions and case contests designed to challenge the brightest minds in the world.

'Kings of Advertisment' is a unique event where the participating students are required to submit short advertisements for Infibeam and follow up with submitting the complete Integrated Marketing and Communication plan for Infibeam in Round 2.

Commenting on the sponsorship, Mr. Manu Midha, IIM-A alumnus and VP Strategy and Planning, Infibeam.com said, "Infibeam today offers the biggest online retail selection, most attractive pricing and cash on delivery in India. We are excited to have the biggest
upcoming talents come up with advertisements and get this message across to the masses".

Excited of the upcoming event, Mohammad Salman Sunny, student coordinator said, "We are very eager to present 'Kings of Advertisement' to the student community and already have huge number of participants for this event. Furthermore, Infibeam may go live with student created advertisement on mass media channels which is a huge draw for the competition. We thank Infibeam to support us with such an amazing opportunity and platform".

Infibeam continues to attract the best talent and build its relationship with top colleges of the country. Recently, Infibeam opened up its technology platform for small retailers and individuals to create their own online store without any upfront investment and self service (www.buildabazar.com). The company already has more than 2200 stores live in less than six weeks of launch. With such large retail selection coming online, Infibeam is encouraging change by allowing buyers to discover and shop online.

http://www.infibeam.com/

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Infibeam starts Infibeam Logistics; Its Last Mile Dlivery Network

Infibeam announced that it has developed and launched its own Transportation Management System platform to track and deliver products to Customers. For all packages delivered using Infibeam Logistics, customers can continue to expect an easy, timely and assured delivery of orders with detailed package tracking system along with the cash on delivery facility.

Since launching this service, Infibeam Logistics has already delivered thousands of packages to customers in Delhi and NCR region and the company continues to build up on the last mile delivery network by hiring more delivery agents and expanding to other cities across India.

Commenting on the launch, Mr. Sachin Dalal, Office of the CEO said, "We have seen optimistic results since the launch of in-house logistics in Delhi and surrounding regions. We continue to build on our logistics platform and plan to extend this service to ten additional cities in the coming months including Mumbai, Bangalore, Hyderabad, Kolkata, Ahmedabad and more".

Infibeam Logistics provides delivery, payment collection and other value added services to customers ordering on Infibeam.com.

Infibeam Logistics Software platform is developed for its in-house logistics requirements. At a later date, Infibeam will selectively open up this logistics software platform as a service to small and medium courier companies to manage and track packages for their own clients.

http://www.infibeam.com/

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