TRW Automotive outlines new frontier of intelligent safety ~ Auto Guru India - Junction of News, Auto Reviews, Advice

Jun 7, 2008

TRW Automotive outlines new frontier of intelligent safety

PARIS – TRW Automotive Holdings Corp today outlined how its portfolio of intelligent safety systems can support vehicle manufacturers in meeting the challenge of reducing both the impact of traffic accidents and emissions. The Company's 'Cognitive Safety Systems' help protect drivers and their passengers and assist in avoiding and mitigating accidents. In addition, TRW boasts a range of fuel efficient technologies to support its customers and consumers in their environmental efforts.

According to the World Health Organization (WHO), more than 1.2 million people lose their lives in road traffic accidents each year. Research for the European Commission's '2010 Intelligent Car Initiative' cited that 76 percent of all accidents are due to driver error.

Speaking at an international customer and media event in Paris, France, hosted by TRW, Peter Lake, TRW's executive vice president, explained: "We're not talking about just safety, but about intelligent or 'thinking' safety - this means technology that can support drivers and help mitigate the impact of traffic accidents."

"TRW's Cognitive Safety Systems are at the center of the broadest portfolio of safety technologies of any automotive supplier. By combining this breadth of active and passive technology with our electronics and sensing capabilities, we are able to offer systems that provide tangible safety benefits to drivers and their passengers."

"In addition, we have focused on delivering those fuel efficient technologies we believe have the biggest cost/benefit impact. TRW's range of electrically assisted steering and hybrid enabling braking technologies are proving their efficiency and value across a wide range of models. These systems are key enablers of both intelligent safety and fuel economy."

TRW Automotive has developed a suite of environmental sensors including long- and medium-range radar, short-range radar, video sensors, steering and roll angle sensors and yaw rate and velocity sensors. Together these sensors create a more complete picture of the driving environment and help enable the most appropriate engagement of the integrated safety subsystems.

Lake added: "The intelligence in our systems has evolved. In the past, systems were purely reactive to driver inputs; they moved to become responsive and to interpret a driver's intent - but still depended on input (for instance brake assist increases the brake force when the system 'learns' that the pedal force isn't sufficient for the situation). And now, with the appropriate level of information about the driving environment - through the use of multiple sensor sources - the systems can ultimately take autonomous action to lessen the severity of an unavoidable incident - regardless of whether a driver hits the brake pedal or moves the steering wheel.

"We can move toward this higher level of safety due to the knowledge of our engineers and their proven experience in the development of subcomponents, electronics, systems and their integration."

Lake concluded: "Cognitive Safety represents the sum of our technical knowledge, the breadth of our product portfolio and our commitment to remain at the leading edge of developing advanced safety systems. It is the ultimate expression of TRW's efforts to advance the intelligence of safety."

With 2007 sales of $14.7 billion, TRW Automotive ranks among the world's leading automotive suppliers. Headquartered in Livonia, Michigan, USA, the Company, through its subsidiaries, operates in 27 countries and employs more than 66,000 people worldwide.

StumpleUpon DiggIt! Blinklist Yahoo Furl Technorati Simpy Spurl Reddit Google Twitter FaceBook


Infibeam - Automobile Industry News